CMG Blog - Advice & Observation

Anchoring Your Agile Marketing Efforts With Focus

Posted by Barre Hardy on Feb 23, 2016 12:15:00 PM

Being an effective Agile marketing organization is all about defining and communicating the right focus. As part of the Agile for Marketing Operating System™, focus includes two aspects. First, the ability to clearly articulate your organizational priorities and strategies. Second, communicating the problem you are solving for and defining the role Agile for Marketing will play within the organization.

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Topics: Marketing Performance, Agile Marketing

Barre Hardy speaking at Digital Marketing for Financial Services Summit

Posted by Mary Edwards on Feb 18, 2016 12:48:03 PM

CMG Associate Partner Barre Hardy (second from right) will be speaking today at the Digital Marketing for Financial Services Summit West in San Francisco today. Barre is pictured here with colleagues Camille Landau, Lindsey Gaydosh, Erin Hyatt, and Nicolina Miller.

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Topics: Agile Marketing

Why Be Agile Now?

Posted by Barre Hardy on Feb 16, 2016 2:15:00 PM

Marketing is changing. There's no time to waste.  We live in a constantly changing, globally connected, and "always on" world and the speed at which business decisions are needed today can’t be underestimated.

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Topics: Agile Marketing

Maximize Results with Agile Marketing [video]

Posted by Nicolina Miller on Feb 8, 2016 3:14:13 PM

Watch this video recording of our recent webinar and learn about using agile marketing to help your team realize its greatest potential. The webcast is led by agile coach and experienced practitioner Nicolina Miller.

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Topics: Marketing Performance, Agile Marketing

Get Ready. Be Agile. Our new Agile Operating System

Posted by Barre Hardy on Feb 8, 2016 2:22:21 PM

Marketing is changing. There's no time to waste. That's why we're eager to share some new Agile for MarketingTM tools and training. Over the coming weeks we will highlight all of the core components of our Agile Operating System, a system we have deployed successfully with companies across the globe.

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Topics: Agile Marketing

A new year, a new brand

Posted by Mark Schweitzer on Jan 25, 2016 5:00:42 PM

Turning the page on the calendar year coincides with a page turning for CMG. To kick off 2016, we are introducing our new brand, new website, and new(ish) name.

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Topics: Branding, CMG

Changes Ahead? Get Agile.

Posted by Barre Hardy on Dec 16, 2015 8:48:54 PM

These days, there’s no more time to waste, and with easy access to data, CMOs have a choice: Be agile—use data to inform quick test-and-learn activities and rapidly adjust to the market—OR follow the status quo and “wait for perfect.” Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.

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Topics: Agile Marketing, CMO

Brand Strategy in Acquisition

Posted by Mike Johnson on Dec 16, 2015 8:34:20 PM

Evaluating the assets of a potential acquisition is one of the fundamental components of any due diligence process. However, in the midst of conversations around capital equipment, intellectual property or financial resources, brand can be left as the forgotten asset. Oftentimes, the topic of brand comes up only after one of the following occurs:

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Topics: Branding, Brand Strategy, Due Diligence

Traditional Marketing vs. Agile Marketing

Posted by Lillie Lancaster on Dec 16, 2015 7:19:13 PM

At CMG, we talk about agile marketing as a new “operating system” for marketing. It seems to be the only phrase that really captures the totality of what agile marketing does to transform the way marketing teams get their work done, deliver on goals, and continually improve.

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Topics: Agile Marketing

Top 10 Pitfalls When Adopting Agile for Marketing

Posted by Barre Hardy on Jun 2, 2015 9:42:24 PM

As a firm with more than three years experience researching and practicing Agile for Marketing (A4M), we have seen some common challenges emerge. We've found the overarching misunderstanding to be viewing A4M as a way to just "move work along" instead of a way to learn and improve your marketing performance.

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Topics: Marketing Performance, Agile Marketing