CMG Blog - Advice & Observation

Barre Hardy

Associate Partner, CMG
Find me on:

Recent Posts

CMG Blog - Advice & Observation | CMG Partners

Posted by Barre Hardy on Feb 23, 2016 12:15:00 PM

Being an effective Agile marketing organization is all about defining and communicating the right focus. As part of the Agile for Marketing Operating System™, focus includes two aspects. First, the ability to clearly articulate your organizational priorities and strategies. Second, communicating the problem you are solving for and defining the role Agile for Marketing will play within the organization.

Read More

Topics: Marketing Performance, Agile Marketing

A4M Operating System: Why Be Agile Now | CMG Partners

Posted by Barre Hardy on Feb 16, 2016 2:15:00 PM

Marketing is changing. There's no time to waste.  We live in a constantly changing, globally connected, and "always on" world and the speed at which business decisions are needed today can’t be underestimated.

Read More

Topics: Agile Marketing

Get Ready. Be Agile. | CMG Partners

Posted by Barre Hardy on Feb 8, 2016 2:22:21 PM

Marketing is changing. There's no time to waste. That's why we're eager to share some new Agile for MarketingTM tools and training. Over the coming weeks we will highlight all of the core components of our Agile Operating System, a system we have deployed successfully with companies across the globe.

Read More

Topics: Agile Marketing

Adapt to Changes with Agile | CMG Partners

Posted by Barre Hardy on Dec 16, 2015 8:48:54 PM

These days, there’s no more time to waste, and with easy access to data, CMOs have a choice: Be agile—use data to inform quick test-and-learn activities and rapidly adjust to the market—OR follow the status quo and “wait for perfect.” Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.

Read More

Topics: Agile Marketing, CMO

Pitfalls of Adopting Agile for Marketing | CMG Partners

Posted by Barre Hardy on Jun 2, 2015 9:42:24 PM

As a firm with more than three years experience researching and practicing Agile for Marketing (A4M), we have seen some common challenges emerge. We've found the overarching misunderstanding to be viewing A4M as a way to just "move work along" instead of a way to learn and improve your marketing performance.

Read More

Topics: Marketing Performance, Agile Marketing