CMG Blog - Advice & Observation

Changes Ahead? Get Agile.

Posted by Barre Hardy on Dec 16, 2015 8:48:54 PM

These days, there’s no more time to waste, and with easy access to data, CMOs have a choice: Be agile—use data to inform quick test-and-learn activities and rapidly adjust to the market—OR follow the status quo and “wait for perfect.” Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.

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Topics: Agile Marketing, CMO