CMG Blog - Advice & Observation

Seven Steps To Implementing A Marketing Balanced Scorecard

Posted by Mike Johnson on Dec 15, 2014 8:04:52 PM

Big data, small data, brand awareness, margin, fill rate, customer satisfaction, net promoter, marketing ROI, churn, brand relevance, CTC, conversion, revenue, cycle time, new product sales mix, snapshot view, trended views…the list goes on and on. The pervasiveness of information and data leaves no shortage of metrics for marketing leaders to pay attention to. But how do you know which measure truly drives marketing performance and aligns to overall business goals?

Read More

Topics: Marketing Performance, KPIs, Measuring Marketing