How Two Companies Used Strategic Pricing to Boost Share and Drive Revenue
A Case Study by Stephen McPhail 

Stop the race to the bottom and face up to the competition. Adopt a strategic pricing approach to change up your pricing packages as a solution for protecting your revenue, your customers, and your bottom line. 

You'll learnStrat_Pricing_cover.png:

  • How two companies changed their pricing mix and raised ARPU  
  • Analysis of price and usage trends to create a winning pricing structure
  • The factors and options to analyze before you lower prices