CMG Associate Partner Barre Hardy (second from right) will be speaking today at the Digital Marketing for Financial Services Summit West in San Francisco today. Barre is pictured here with colleagues Camille Landau, Lindsey Gaydosh, Erin Hyatt, and Nicolina Miller.
People don't like failure. When we talk to marketers about Agile for Marketing and its benefits, we tout a key benefit as "Failing Fast". Considering the fear of failure in business culture, I feel this bears further explanation.