---
title: CMG Blog - Advice & Observation | Brand Strategy
description: Brand Strategy |
---

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# CMG Blog - Advice & Observation

![CMG Blog](https://blog.cmgpartners.com/hs-fs/hubfs/Insights_Images/CMGBlogHeader-391820-edited.jpg?width=748&name=CMGBlogHeader-391820-edited.jpg "CMG Blog")

## [Brand Strategy in Acquisition](https://blog.cmgpartners.com/blog/2015/12/17/brand-strategy/)

 Posted by [Mike Johnson](https://blog.cmgpartners.com/blog/author/mike-johnson) on Dec 16, 2015 8:34:20 PM

Evaluating the assets of a potential acquisition is one of the fundamental components of any due diligence process. However, in the midst of conversations around capital equipment, intellectual property or financial resources, brand can be left as the forgotten asset. Oftentimes, the topic of brand comes up only after one of the following occurs:

[Read More](https://blog.cmgpartners.com/blog/2015/12/17/brand-strategy/)

 Topics: [Branding](https://blog.cmgpartners.com/blog/topic/branding), [Brand Strategy](https://blog.cmgpartners.com/blog/topic/brand-strategy), [Due Diligence](https://blog.cmgpartners.com/blog/topic/due-diligence)

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