Turning the page on the calendar year coincides with a page turning for CMG. To kick off 2016, we are introducing our new brand, new website, and new(ish) name.
Evaluating the assets of a potential acquisition is one of the fundamental components of any due diligence process. However, in the midst of conversations around capital equipment, intellectual property or financial resources, brand can be left as the forgotten asset. Oftentimes, the topic of brand comes up only after one of the following occurs:
Topics: Branding, Brand Strategy, Due Diligence