--- title: CMG in the News | Barre Hardy description: Associate Partner, CMG --- ### Now you know how we do it­. Let’s realize some potential. [![cmg](https://blog.cmgpartners.com/hubfs/approvemyviews/logo-footer.svg)](http://cmgpartners.com) [Say Hello](http://cmgpartners.com/#contact-form) [Say Hello](http://cmgpartners.com/#contact-form) - [Home](https://cmgpartners.com/) - [Clients](https://cmgpartners.com/clients/) - [Practices](https://cmgpartners.com/practices/) - [Industries](https://cmgpartners.com/industries/) - [The CMG Way](https://cmgpartners.com/thinkdomove/) - [Insights](https://cmgpartners.com/insights/) - [Team](https://cmgpartners.com/team/) - Search # CMG in the News ![CMG_Hero_New3_1000x500_acf_cropped.jpg](https://blog.cmgpartners.com/hs-fs/hubfs/Insights_Images/CMGInTheNewsHeader2.jpg?width=748&name=CMGInTheNewsHeader2.jpg "CMG_Hero_New3_1000x500_acf_cropped.jpg") ## Barre Hardy ![](https://blog.cmgpartners.com/hubfs/CMG_Employees_Headshots/Barre-Hardy.jpg) Associate Partner, CMG Find me on: ### Recent Posts ## [Barre Hardy on Panel at MarTech 2016](https://blog.cmgpartners.com/news/barre-hardy-on-panel-at-martech-2016) Posted by [Barre Hardy](https://blog.cmgpartners.com/news/author/barre-hardy) on 12/1/15 11:41 AM [![](https://blog.cmgpartners.com/hubfs/Media_Logos_for_Blogs/martech_logo_tag-1.png)](https://blog.cmgpartners.com/news/barre-hardy-on-panel-at-martech-2016) **Panel Discussion:  Agile Marketing: How To Really Make It Thrive** At [MarTech USA](http://martechconf.com/usa/agenda/) 2016, March 21, 2016 at 4:30 in Continental Ballroom  [Read More](https://blog.cmgpartners.com/news/barre-hardy-on-panel-at-martech-2016) Topics: [Agile Marketing](https://blog.cmgpartners.com/news/topic/agile-marketing), [Marketing](https://blog.cmgpartners.com/news/topic/marketing) ## [4 Steps to Creating an Agile Culture](https://blog.cmgpartners.com/news/4-steps-to-creating-an-agile-culture) Posted by [Barre Hardy](https://blog.cmgpartners.com/news/author/barre-hardy) on 3/23/15 11:23 AM [![](https://blog.cmgpartners.com/hubfs/Media_Logos_for_Blogs/marketingprofs-logo.png)](https://blog.cmgpartners.com/news/4-steps-to-creating-an-agile-culture) [Read the article](http://www.marketingprofs.com/articles/2015/27316/four-steps-to-creating-an-agile-marketing-culture).  "Achieving marketing agility starts with your company's culture, which is where the rubber hits the road. [Read More](https://blog.cmgpartners.com/news/4-steps-to-creating-an-agile-culture) Topics: [Agile Marketing](https://blog.cmgpartners.com/news/topic/agile-marketing) ## [Agile Marketing Starts With The CMO](https://blog.cmgpartners.com/news/agile-marketing-starts-with-the-cmo) Posted by [Barre Hardy](https://blog.cmgpartners.com/news/author/barre-hardy) on 11/13/14 11:12 AM [![](https://blog.cmgpartners.com/hubfs/cmo_com_logo.png)](https://blog.cmgpartners.com/news/agile-marketing-starts-with-the-cmo) [Read the article](http://www.cmo.com/articles/2014/11/10/agile_marketing.html). "McKinsey and the Association of National Advertisers (ANA) released a report last month titled “[Marketing’s Moment: Leading the Disruption](http://disruption.ana.net/).” One striking finding was that many CMOs have a very different perception of the use of agile marketing on their teams compared with their staffs."  [Read More](https://blog.cmgpartners.com/news/agile-marketing-starts-with-the-cmo) Topics: [Agile Marketing](https://blog.cmgpartners.com/news/topic/agile-marketing), [CMO](https://blog.cmgpartners.com/news/topic/cmo) ## [How to Get Started with Agile Marketing](https://blog.cmgpartners.com/news/how-to-get-started-with-agile-marketing) Posted by [Barre Hardy](https://blog.cmgpartners.com/news/author/barre-hardy) on 9/16/14 10:36 AM [![](https://blog.cmgpartners.com/hubfs/CTAM_logo.jpg)](https://blog.cmgpartners.com/news/how-to-get-started-with-agile-marketing) [Read the article (subscription required).](https://www.ctam.com/strategic-collaboration/cmo-central/Pages/How-to-Get-Started-with-Agile-Marketing.aspx) Published in the [CMO Central](https://www.ctam.com/strategic-collaboration/cmo-central/Pages/How-to-Get-Started-with-Agile-Marketing.aspx) section of the Cable & Telecommunications Association for Marketing (CTAM) website. For those who are not CTAM members, link to the entire article, [How to Get Started with Agile Marketing](http://cmgpartners.com/2015/12/17/how-to-get-started-with-agile-for-marketing/) here.  [Read More](https://blog.cmgpartners.com/news/how-to-get-started-with-agile-marketing) Topics: [Marketing Performance](https://blog.cmgpartners.com/news/topic/marketing-performance), [Agile Marketing](https://blog.cmgpartners.com/news/topic/agile-marketing) ## [Applying Agile Methodology To Marketing Can Pay Dividends: Survey](https://blog.cmgpartners.com/news/applying-agile-methodology-to-marketing-can-pay-dividends-survey) Posted by [Barre Hardy](https://blog.cmgpartners.com/news/author/barre-hardy) on 4/15/14 10:05 AM [![](https://blog.cmgpartners.com/hubfs/Media_Logos_for_Blogs/forbes-logo1.png)](https://blog.cmgpartners.com/news/applying-agile-methodology-to-marketing-can-pay-dividends-survey) [Read the article.](http://www.forbes.com/sites/jenniferrooney/2014/04/15/applying-agile-methodology-to-marketing-can-pay-dividends-survey/#2d02ae14391e) "Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO’s Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. [Read More](https://blog.cmgpartners.com/news/applying-agile-methodology-to-marketing-can-pay-dividends-survey) Topics: [Agile Marketing](https://blog.cmgpartners.com/news/topic/agile-marketing) ## [For CMOs, Agility is the New Black](https://blog.cmgpartners.com/news/for-cmos-agility-is-the-new-black) Posted by [Barre Hardy](https://blog.cmgpartners.com/news/author/barre-hardy) on 1/28/13 10:59 AM [![](https://blog.cmgpartners.com/hubfs/forbes-logo1.png)](https://blog.cmgpartners.com/news/for-cmos-agility-is-the-new-black) [Read the article](http://www.forbes.com/sites/jenniferrooney/2013/01/28/for-cmos-agility-is-the-new-black-survey/#7bdf2b2d2fe6). "What’s the winning trait of successful and relevant CMOs in 2013 and beyond? [Agility](http://www.forbes.com/companies/agility/). That’s the finding of [CMG Partners’ Fifth Annual CMO’s Agenda](https://blog.cmgpartners.com)[,](https://blog.cmgpartners.com) [Read More](https://blog.cmgpartners.com/news/for-cmos-agility-is-the-new-black) Topics: [Agile Marketing](https://blog.cmgpartners.com/news/topic/agile-marketing), [CMO](https://blog.cmgpartners.com/news/topic/cmo) [All posts](https://blog.cmgpartners.com/news/all) ## Read all about it!  CMG's partners and consultants make frequent contributions to marketing, customer experience, and business media. Check back here often for : - Contributed articles - Interviews with CMG experts  - Reporting on our [CMO's Agenda](https://blog.cmgpartners.com) research ### Recent Articles ### Articles by Topic - [Agile Marketing (6)](https://blog.cmgpartners.com/news/topic/agile-marketing) - [CMO (2)](https://blog.cmgpartners.com/news/topic/cmo) - [Marketing (2)](https://blog.cmgpartners.com/news/topic/marketing) - [Commercialization (1)](https://blog.cmgpartners.com/news/topic/commercialization) - [Marketing Performance (1)](https://blog.cmgpartners.com/news/topic/marketing-performance) - [Pricing (1)](https://blog.cmgpartners.com/news/topic/pricing) see all ### [![](https://blog.cmgpartners.com/hubfs/approvemyviews/logo-footer.svg)](http://cmgpartners.com)Potential Realized. Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. Our work has generated over $1 billion in revenue for Fortune 1000 companies. 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