Senior Consultant Stephen McPhail takes you through two detailed case studies that illustrate how strategic pricing can give you competitive advantage while improving overall revenue performance. This CMO's Agenda shows how adopting a strategic pricing approach to your pricing package portfolio is an effective solution to competitive pricing.
CMG researched, discussed, and refined Agile for MarketingTM methods with over forty CMOs and marketing leaders. Download our extensive research on agile marketing methodologies.
Agile for MarketingTM is a new way of thinking about marketing. You will leave traditional large scale campaigns behind to focus on incremental, iterative work that anticipates and responds to customers needs. Download our exclusive research on the agile marketing mindset.