CMO's Agenda

Strategic Pricing: Maximize Revenue with the Right Mix

Posted by Stephen McPhail on 2/8/16 2:06 PM

Senior Consultant Stephen McPhail takes you through two detailed case studies that illustrate how strategic pricing can give you competitive advantage while improving overall revenue performance. This CMO's Agenda shows how adopting a strategic pricing approach to your pricing package portfolio is an effective solution to competitive pricing. 

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Topics: Strategic Pricing, Pricing, Marketing Strategy

The Agile Advantage: Pt. 2: The Methodology

Posted by Barre Hardy on 2/8/16 1:48 PM

CMG researched, discussed, and refined Agile for MarketingTM methods with over forty CMOs and marketing leaders. Download our extensive research on agile marketing methodologies.

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Topics: Marketing Performance, Agile Processes, Agile Marketing

The Agile Advantage: Pt. 1: The Mindset

Posted by Barre Hardy on 2/8/16 1:41 PM

Agile for MarketingTM is a new way of thinking about marketing. You will leave traditional large scale campaigns behind to focus on incremental, iterative work that anticipates and responds to customers needs. Download our exclusive research on the agile marketing mindset.

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Topics: Marketing Performance, Agile Processes, Agile Marketing

The CMO's AgendaTM

Over the years, CMG has conducted extensive research with marketing leaders on topics that we have identified to be the most relevent and meaningful for CMOs. The following is a comprehensive list of the research, interviews, and analysis that CMG has developed to help CMOs and other marketing executives reach their full potential as leaders and marketers.