Senior Consultant Stephen McPhail takes you through two detailed case studies that illustrate how strategic pricing can give you competitive advantage while improving overall revenue performance. This CMO's Agenda shows how adopting a strategic pricing approach to your pricing package portfolio is an effective solution to competitive pricing.
Topics: Strategic Pricing, Pricing, Marketing Strategy
CMG researched, discussed, and refined Agile for MarketingTM methods with over forty CMOs and marketing leaders. Download our extensive research on agile marketing methodologies.
Topics: Marketing Performance, Agile Processes, Agile Marketing
Agile for MarketingTM is a new way of thinking about marketing. You will leave traditional large scale campaigns behind to focus on incremental, iterative work that anticipates and responds to customers needs. Download our exclusive research on the agile marketing mindset.
Topics: Marketing Performance, Agile Processes, Agile Marketing
Potential Realized.Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. Our work has generated over $1 billion in revenue for Fortune 1000 companies. With inventive thinking, collaborative execution and agile response to fast-changing market dynamics, we move our clients up and to the right.