--- title: CMOs Agenda description: Marketing strategy research and analysis from CMG Partners --- ### Now you know how we do it­. Let’s realize some potential. [![cmg](https://blog.cmgpartners.com/hubfs/approvemyviews/logo-footer.svg)](http://cmgpartners.com) [Say Hello](http://cmgpartners.com/#contact-form) [Say Hello](http://cmgpartners.com/#contact-form) - [Home](https://cmgpartners.com/) - [Clients](https://cmgpartners.com/clients/) - [Practices](https://cmgpartners.com/practices/) - [Industries](https://cmgpartners.com/industries/) - [The CMG Way](https://cmgpartners.com/thinkdomove/) - [Insights](https://cmgpartners.com/insights/) - [Team](https://cmgpartners.com/team/) - Search # CMO's Agenda ![CMG_Hero_New3_1000x500_acf_cropped.jpg](https://blog.cmgpartners.com/hs-fs/hubfs/Insights_Images/CMOsAgendaBlogHeader.jpg?width=748&name=CMOsAgendaBlogHeader.jpg "CMG_Hero_New3_1000x500_acf_cropped.jpg") ## [Strategic Pricing: Maximize Revenue with the Right Mix](https://blog.cmgpartners.com/strategic-pricing-maximize-revenue-with-the-right-mix) Posted by [Stephen McPhail](https://blog.cmgpartners.com/author/stephen-mcphail) on 2/8/16 2:06 PM [![](https://blog.cmgpartners.com/hubfs/Screen_Shot_2016-01-15_at_11.38.14_AM.png)](https://blog.cmgpartners.com/strategic-pricing-maximize-revenue-with-the-right-mix) Senior Consultant Stephen McPhail takes you through two detailed case studies that illustrate how strategic pricing can give you competitive advantage while improving overall revenue performance. This [CMO's Agenda](https://info.cmgpartners.com/strategic-pricing) shows how adopting a strategic pricing approach to your pricing package portfolio is an effective solution to competitive pricing.  [Read More](https://blog.cmgpartners.com/strategic-pricing-maximize-revenue-with-the-right-mix) Topics: [Strategic Pricing](https://blog.cmgpartners.com/topic/strategic-pricing), [Pricing](https://blog.cmgpartners.com/topic/pricing), [Marketing Strategy](https://blog.cmgpartners.com/topic/marketing-strategy) ## [The Agile Advantage: Pt. 2: The Methodology](https://blog.cmgpartners.com/the-agile-advantage-pt.-2-the-methodology) Posted by [Barre Hardy](https://blog.cmgpartners.com/author/barre-hardy) on 2/8/16 1:48 PM [![](https://blog.cmgpartners.com/hubfs/CTA_Lillie/MethodologyDownload.png)](https://blog.cmgpartners.com/the-agile-advantage-pt.-2-the-methodology) CMG researched, discussed, and refined Agile for MarketingTM methods with over forty CMOs and marketing leaders. Download our extensive research on [agile marketing methodologies](https://info.cmgpartners.com/agile-marketing-methodology). [Read More](https://blog.cmgpartners.com/the-agile-advantage-pt.-2-the-methodology) Topics: [Marketing Performance](https://blog.cmgpartners.com/topic/marketing-performance), [Agile Processes](https://blog.cmgpartners.com/topic/agile-processes), [Agile Marketing](https://blog.cmgpartners.com/topic/agile-marketing) ## [The Agile Advantage: Pt. 1: The Mindset](https://blog.cmgpartners.com/the-agile-advantage-pt.-1-the-mindset) Posted by [Barre Hardy](https://blog.cmgpartners.com/author/barre-hardy) on 2/8/16 1:41 PM [![](https://blog.cmgpartners.com/hubfs/CTA_Lillie/MindsetDownload.png)](https://blog.cmgpartners.com/the-agile-advantage-pt.-1-the-mindset) Agile for MarketingTM is a new way of thinking about marketing. You will leave traditional large scale campaigns behind to focus on incremental, iterative work that anticipates and responds to customers needs. Download our exclusive research on the [agile marketing mindset](https://info.cmgpartners.com/agile-marketing-mindset). [Read More](https://blog.cmgpartners.com/the-agile-advantage-pt.-1-the-mindset) Topics: [Marketing Performance](https://blog.cmgpartners.com/topic/marketing-performance), [Agile Processes](https://blog.cmgpartners.com/topic/agile-processes), [Agile Marketing](https://blog.cmgpartners.com/topic/agile-marketing) [All posts](https://blog.cmgpartners.com/all) ## The CMO's AgendaTM Over the years, CMG has conducted extensive research with marketing leaders on topics that we have identified to be the most relevent and meaningful for CMOs. The following is a comprehensive list of the research, interviews, and analysis that CMG has developed to help CMOs and other marketing executives reach their full potential as leaders and marketers.   ### Titles: ### Topics: - [Agile Marketing (2)](https://blog.cmgpartners.com/topic/agile-marketing) - [Agile Processes (2)](https://blog.cmgpartners.com/topic/agile-processes) - [Marketing Performance (2)](https://blog.cmgpartners.com/topic/marketing-performance) - [Marketing Strategy (1)](https://blog.cmgpartners.com/topic/marketing-strategy) - [Pricing (1)](https://blog.cmgpartners.com/topic/pricing) - [Strategic Pricing (1)](https://blog.cmgpartners.com/topic/strategic-pricing) ### [![](https://blog.cmgpartners.com/hubfs/approvemyviews/logo-footer.svg)](http://cmgpartners.com)Potential Realized. Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. Our work has generated over $1 billion in revenue for Fortune 1000 companies. With inventive thinking, collaborative execution and agile response to fast-changing market dynamics, we move our clients up and to the right. ### HEADQUARTERS - [+1.919.688.1803](tel:+1.919.688.1803)[mailto:connect@cmgpartners.com](mailto:connect@cmgpartners.com) - [Contact Us](mailto:connect@cmgpartners.com) [410 Blackwell St. Suite 420 Durham, NC 27701](https://goo.gl/maps/W5F1gk6YEqu) ### REGIONAL OFFICES - Denver, CO - Philadelphia, PA - San Francisco, CA - Washington, DC ### SOCIAL - [Linkedin](https://www.linkedin.com/company/cmg-partners) - [Instagram](https://instagram.com/cmgpartners/) - [Twitter](https://twitter.com/cmgpartners?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) Copyright © 2019 CMG Partners, Inc. - [Privacy Policy](https://cmgpartners.com/privacy-policy/) - [Terms of Use](https://cmgpartners.com/terms-of-use/)