CMG researched, discussed, and refined Agile for MarketingTM methods with over forty CMOs and marketing leaders. Download our extensive research on agile marketing methodologies.
Recent Posts
The Agile Advantage: Pt. 2: The Methodology
Topics: Marketing Performance, Agile Processes, Agile Marketing
The Agile Advantage: Pt. 1: The Mindset
Agile for MarketingTM is a new way of thinking about marketing. You will leave traditional large scale campaigns behind to focus on incremental, iterative work that anticipates and responds to customers needs. Download our exclusive research on the agile marketing mindset.
Topics: Marketing Performance, Agile Processes, Agile Marketing