CMG Blog - Advice & Observation

Brand Strategy in Acquisition

Posted by Mike Johnson on Dec 16, 2015 8:34:20 PM

Evaluating the assets of a potential acquisition is one of the fundamental components of any due diligence process. However, in the midst of conversations around capital equipment, intellectual property or financial resources, brand can be left as the forgotten asset. Oftentimes, the topic of brand comes up only after one of the following occurs:

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Topics: Branding, Brand Strategy, Due Diligence