--- title: CMG Blog - Advice & Observation (2) description: (2) --- ### Now you know how we do it­. Let’s realize some potential. [![cmg](https://blog.cmgpartners.com/hubfs/approvemyviews/logo-footer.svg)](http://cmgpartners.com) [Say Hello](http://cmgpartners.com/#contact-form) [Say Hello](http://cmgpartners.com/#contact-form) - [Home](https://cmgpartners.com/) - [Clients](https://cmgpartners.com/clients/) - [Practices](https://cmgpartners.com/practices/) - [Industries](https://cmgpartners.com/industries/) - [The CMG Way](https://cmgpartners.com/thinkdomove/) - [Insights](https://cmgpartners.com/insights/) - [Team](https://cmgpartners.com/team/) - Search # CMG Blog - Advice & Observation ![CMG Blog](https://blog.cmgpartners.com/hs-fs/hubfs/Insights_Images/CMGBlogHeader-391820-edited.jpg?width=748&name=CMGBlogHeader-391820-edited.jpg "CMG Blog") ## [Pitfalls of Adopting Agile for Marketing | CMG Partners](https://blog.cmgpartners.com/blog/2015/06/03/top-10-pitfalls-when-adopting-agile-for-marketing/) Posted by [Barre Hardy](https://blog.cmgpartners.com/blog/author/barre-hardy) on Jun 2, 2015 9:42:24 PM [![](https://blog.cmgpartners.com/hubfs/Legacy_Blog_Images/Top_Ten.jpg)](https://blog.cmgpartners.com/blog/2015/06/03/top-10-pitfalls-when-adopting-agile-for-marketing/) As a firm with more than three years experience researching and practicing [Agile for Marketing](http://cmgpartners.com/services/a4m-agile-for-marketing/) (A4M), we have seen some common challenges emerge. We've found the overarching misunderstanding to be viewing A4M as a way to just "move work along" instead of a way to learn and improve your marketing performance. [Read More](https://blog.cmgpartners.com/blog/2015/06/03/top-10-pitfalls-when-adopting-agile-for-marketing/) Topics: [Marketing Performance](https://blog.cmgpartners.com/blog/topic/marketing-performance), [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing) ## [You Say 'Fail Fast' Like It's A Good Thing | CMG Partners](https://blog.cmgpartners.com/blog/2015/05/05/you-say-fail-fast-like-its-a-good-thing/) Posted by [Mary Edwards](https://blog.cmgpartners.com/blog/author/mary-edwards) on May 4, 2015 9:52:02 PM [![](http://cmg.approvemyviews.com/wp-content/uploads/2015/12/FailFast21.jpg)](https://blog.cmgpartners.com/blog/2015/05/05/you-say-fail-fast-like-its-a-good-thing/) People don't like failure. When we talk to marketers about Agile for Marketing and its benefits, we tout a key benefit as "Failing Fast". Considering the fear of failure in business culture, I feel this bears further explanation. [Read More](https://blog.cmgpartners.com/blog/2015/05/05/you-say-fail-fast-like-its-a-good-thing/) Topics: [Marketing Performance](https://blog.cmgpartners.com/blog/topic/marketing-performance), [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing) ## [Seven Steps To Implementing A Marketing Balanced Scorecard](https://blog.cmgpartners.com/blog/2014/12/16/seven-steps-to-implementing-a-marketing-balanced-scorecard/) Posted by [Mike Johnson](https://blog.cmgpartners.com/blog/author/mike-johnson) on Dec 15, 2014 8:04:52 PM [![](https://blog.cmgpartners.com/hubfs/Legacy_Blog_Images/Balanced-scorecard-diagram-chart-shapes-vector-concept-1024x595.jpg)](https://blog.cmgpartners.com/blog/2014/12/16/seven-steps-to-implementing-a-marketing-balanced-scorecard/) Big data, small data, brand awareness, margin, fill rate, customer satisfaction, net promoter, marketing ROI, churn, brand relevance, CTC, conversion, revenue, cycle time, new product sales mix, snapshot view, trended views…the list goes on and on. The pervasiveness of information and data leaves no shortage of metrics for marketing leaders to pay attention to. But how do you know which measure truly drives marketing performance and aligns to overall business goals? [Read More](https://blog.cmgpartners.com/blog/2014/12/16/seven-steps-to-implementing-a-marketing-balanced-scorecard/) Topics: [Marketing Performance](https://blog.cmgpartners.com/blog/topic/marketing-performance), [KPIs](https://blog.cmgpartners.com/blog/topic/kpis), [Measuring Marketing](https://blog.cmgpartners.com/blog/topic/measuring-marketing) [Previous](https://blog.cmgpartners.com/blog/page/1) [All posts](https://blog.cmgpartners.com/blog/all) ### Subscribe to Email Updates ### [![](https://blog.cmgpartners.com/hubfs/approvemyviews/logo-footer.svg)](http://cmgpartners.com)Potential Realized. Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. 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