Being an effective Agile marketing organization is all about defining and communicating the right focus. As part of the Agile for Marketing Operating System™, focus includes two aspects. First, the ability to clearly articulate your organizational priorities and strategies. Second, communicating the problem you are solving for and defining the role Agile for Marketing will play within the organization.
Topics: Marketing Performance, Agile Marketing
As a firm with more than three years experience researching and practicing Agile for Marketing (A4M), we have seen some common challenges emerge. We've found the overarching misunderstanding to be viewing A4M as a way to just "move work along" instead of a way to learn and improve your marketing performance.
Topics: Marketing Performance, Agile Marketing
People don't like failure. When we talk to marketers about Agile for Marketing and its benefits, we tout a key benefit as "Failing Fast". Considering the fear of failure in business culture, I feel this bears further explanation.
Topics: Marketing Performance, Agile Marketing
Big data, small data, brand awareness, margin, fill rate, customer satisfaction, net promoter, marketing ROI, churn, brand relevance, CTC, conversion, revenue, cycle time, new product sales mix, snapshot view, trended views…the list goes on and on. The pervasiveness of information and data leaves no shortage of metrics for marketing leaders to pay attention to. But how do you know which measure truly drives marketing performance and aligns to overall business goals?
Topics: Marketing Performance, KPIs, Measuring Marketing
Potential Realized.Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. Our work has generated over $1 billion in revenue for Fortune 1000 companies. With inventive thinking, collaborative execution and agile response to fast-changing market dynamics, we move our clients up and to the right.
