As marketers, our leadership and team performance are being scrutinized like never before. Customer engagement, markets, and organizations are chaotic and in the midst of disruption. It’s on us to deal with the chaos and move our teams past the critics to do what marketers must do: create value for our customers and realize value for our enterprise.
Leadership - Results Start with You
Topics: Agile, Marketing, Leadership
CMG Blog - Advice & Observation | CMG Partners
Being an effective Agile marketing organization is all about defining and communicating the right focus. As part of the Agile for Marketing Operating System™, focus includes two aspects. First, the ability to clearly articulate your organizational priorities and strategies. Second, communicating the problem you are solving for and defining the role Agile for Marketing will play within the organization.
Topics: Marketing Performance, Agile Marketing
Digital Marketing for Financial Services Summit | CMG Partners
CMG Associate Partner Barre Hardy (second from right) will be speaking today at the Digital Marketing for Financial Services Summit West in San Francisco today. Barre is pictured here with colleagues Camille Landau, Lindsey Gaydosh, Erin Hyatt, and Nicolina Miller.
Topics: Agile Marketing
A4M Operating System: Why Be Agile Now | CMG Partners
Marketing is changing. There's no time to waste. We live in a constantly changing, globally connected, and "always on" world and the speed at which business decisions are needed today can’t be underestimated.
Topics: Agile Marketing
Agile Marketing Webcast | CMG Partners
Watch this video recording of our recent webinar and learn about using agile marketing to help your team realize its greatest potential. The webcast is led by agile coach and experienced practitioner Nicolina Miller.
Topics: Marketing Performance, Agile Marketing
Get Ready. Be Agile. | CMG Partners
Marketing is changing. There's no time to waste. That's why we're eager to share some new Agile for MarketingTM tools and training. Over the coming weeks we will highlight all of the core components of our Agile Operating System, a system we have deployed successfully with companies across the globe.
Topics: Agile Marketing
Revolutionizing CMG| CMG Partners
Turning the page on the calendar year coincides with a page turning for CMG. To kick off 2016, we are introducing our new brand, new website, and new(ish) name.
Adapt to Changes with Agile | CMG Partners
These days, there’s no more time to waste, and with easy access to data, CMOs have a choice: Be agile—use data to inform quick test-and-learn activities and rapidly adjust to the market—OR follow the status quo and “wait for perfect.” Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process.
Topics: Agile Marketing, CMO
Brand Strategy in Acquisition
Evaluating the assets of a potential acquisition is one of the fundamental components of any due diligence process. However, in the midst of conversations around capital equipment, intellectual property or financial resources, brand can be left as the forgotten asset. Oftentimes, the topic of brand comes up only after one of the following occurs:
Topics: Branding, Brand Strategy, Due Diligence
Traditional Marketing vs. Agile Marketing
At CMG, we talk about agile marketing as a new “operating system” for marketing. It seems to be the only phrase that really captures the totality of what agile marketing does to transform the way marketing teams get their work done, deliver on goals, and continually improve.
Topics: Agile Marketing