Read the article. "While bottom of the barrel promotions may help bring in customers, they’re hardly a sustainable, long-term solution. That’s where a model called “strategic pricing” comes in.

“You can always win a short term battle with promotional pricing, but unless it’s really thought out in a strategic framework, you can really lose the war,” said CMG Partners senior consultant Stephen McPhail. “You can quickly wreck your customer base revenue with an offer that can crater. You have to have an eye outward to the environment but also inward to your own customer base.”