Panel Discussion: Agile Marketing: How To Really Make It Thrive
At MarTech USA 2016, March 21, 2016 at 4:30 in Continental Ballroom
Read the article. "Achieving marketing agility starts with your company's culture, which is where the rubber hits the road.
Topics: Agile Marketing
Read the article. "McKinsey and the Association of National Advertisers (ANA) released a report last month titled “Marketing’s Moment: Leading the Disruption.” One striking finding was that many CMOs have a very different perception of the use of agile marketing on their teams compared with their staffs."
Topics: Agile Marketing, CMO
Read the article (subscription required). Published in the CMO Central section of the Cable & Telecommunications Association for Marketing (CTAM) website. For those who are not CTAM members, link to the entire article, How to Get Started with Agile Marketing here.
Topics: Marketing Performance, Agile Marketing
Read the article. "Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO’s Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer.
Topics: Agile Marketing
Read the article. "What’s the winning trait of successful and relevant CMOs in 2013 and beyond? Agility. That’s the finding of CMG Partners’ Fifth Annual CMO’s Agenda,
Topics: Agile Marketing, CMO