Read the article. "McKinsey and the Association of National Advertisers (ANA) released a report last month titled “Marketing’s Moment: Leading the Disruption.” One striking finding was that many CMOs have a very different perception of the use of agile marketing on their teams compared with their staffs."
Topics: Agile Marketing, CMO
Read the article. "What’s the winning trait of successful and relevant CMOs in 2013 and beyond? Agility. That’s the finding of CMG Partners’ Fifth Annual CMO’s Agenda,
Topics: Agile Marketing, CMO
Potential Realized.Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. Our work has generated over $1 billion in revenue for Fortune 1000 companies. With inventive thinking, collaborative execution and agile response to fast-changing market dynamics, we move our clients up and to the right.