Read the article (subscription required). Published in the CMO Central section of the Cable & Telecommunications Association for Marketing (CTAM) website. For those who are not CTAM members, link to the entire article, How to Get Started with Agile Marketing here.
Topics: Marketing Performance, Agile Marketing
Potential Realized.Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. Our work has generated over $1 billion in revenue for Fortune 1000 companies. With inventive thinking, collaborative execution and agile response to fast-changing market dynamics, we move our clients up and to the right.