---
title: "The Customer Is The CMO's Best New-Product Developer: Survey"
description: "CMG releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,” a qualitative survey assessing the role and responsibilities of the chief marketer."
image: https://blog.cmgpartners.com/hubfs/Media_Logos_for_Blogs/forbes-logo1.png
---

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# The Customer Is The CMO's Best New-Product Developer: Survey

Posted by [Mark Chinn](https://blog.cmgpartners.com/news/author/mark-chinn) on 2/11/15 11:19 AM

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[![forbes-logo1.png](https://blog.cmgpartners.com/hs-fs/hubfs/Media_Logos_for_Blogs/forbes-logo1.png?width=320&name=forbes-logo1.png "forbes-logo1.png")Read the article](http://www.forbes.com/sites/jenniferrooney/2015/02/11/the-customer-is-the-cmos-best-new-product-developer-survey/#203641422960). "Marketing strategy consultancy CMG Partners today releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with CMOs, senior marketing executives and new-product development experts between August and December of 2014 to cull the findings: that the customer is the single-biggest asset in developing new products that resonate in a given market."

 Topics: [Marketing](https://blog.cmgpartners.com/news/topic/marketing), [Commercialization](https://blog.cmgpartners.com/news/topic/commercialization)

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