---
title: 4 Steps to Creating an Agile Culture
description: CMG experts and CMOs tell you the 4 important steps to make the most of Agile Marketing by starting with a change in your company culture.
image: https://blog.cmgpartners.com/hubfs/Media_Logos_for_Blogs/marketingprofs-logo.png
---

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# 4 Steps to Creating an Agile Culture

Posted by [Barre Hardy](https://blog.cmgpartners.com/news/author/barre-hardy) on 3/23/15 11:23 AM

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![marketingprofs-logo.png](https://blog.cmgpartners.com/hs-fs/hubfs/Media_Logos_for_Blogs/marketingprofs-logo.png?width=200&height=100&name=marketingprofs-logo.png "marketingprofs-logo.png")[Read the article](http://www.marketingprofs.com/articles/2015/27316/four-steps-to-creating-an-agile-marketing-culture).  "Achieving marketing agility starts with your company's culture, which is where the rubber hits the road.

However, companies often put in place a process, or a set of processes, to address agility instead of taking the time to work on building the culture required to achieve agility and sustain it—to really change the organizations operational habits from what they are today to a much more fluid, flexible, and iterative approach to doing work."

 

 Topics: [Agile Marketing](https://blog.cmgpartners.com/news/topic/agile-marketing)

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