Read the article. "McKinsey and the Association of National Advertisers (ANA) released a report last month titled “Marketing’s Moment: Leading the Disruption.” One striking finding was that many CMOs have a very different perception of the use of agile marketing on their teams compared with their staffs." 

“While 70 percent of CMOs say they employ agile marketing processes to analyze and iterate marketing plans and tactics as frequently as needed, just 45 percent of marketing VPs and directors and 50 percent of managers agree,” the report stated."