Read the article. "Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO’s Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with more than 40 CMOs, lead marketers, and Agile experts between July and October 2013 to cull the findings–that applying Agile methodology typically used in software development yields greater marketing effectiveness and efficiency."