Read the article. "What’s the winning trait of successful and relevant CMOs in 2013 and beyond? Agility. That’s the finding of CMG Partners’ Fifth Annual CMO’s Agenda, a qualitative survey assessing the role and responsibilities of the chief marketer, released today. Marketing consultancy CMG Partners conducted interviews with the CMO, CEO or VP of analytics at more than 50 U.S. companies between August and November 2012."
Barre Hardy on 1/28/13 10:59 AM
Topics: Agile Marketing, CMO