---
title: For CMOs, Agility is the New Black
description: An interview with Barre Hardy on CMG's extensive research into the Agile Marketing movement. A preview of research with 40 CMOs on Agile Marketing.
image: https://blog.cmgpartners.com/hubfs/forbes-logo1.png
---

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# For CMOs, Agility is the New Black

Posted by [Barre Hardy](https://blog.cmgpartners.com/news/author/barre-hardy) on 1/28/13 10:59 AM

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![forbes-logo1.png](https://blog.cmgpartners.com/hs-fs/hubfs/forbes-logo1.png?width=320&name=forbes-logo1.png "forbes-logo1.png")[Read the article](http://www.forbes.com/sites/jenniferrooney/2013/01/28/for-cmos-agility-is-the-new-black-survey/#7bdf2b2d2fe6). "What’s the winning trait of successful and relevant CMOs in 2013 and beyond? [Agility](http://www.forbes.com/companies/agility/). That’s the finding of [CMG Partners’ Fifth Annual CMO’s Agenda](https://blog.cmgpartners.com)[,](https://blog.cmgpartners.com) a qualitative survey assessing the role and responsibilities of the chief marketer, released today. Marketing consultancy CMG Partners conducted interviews with the CMO, CEO or VP of analytics at more than 50 U.S. companies between August and November 2012." 

 Topics: [Agile Marketing](https://blog.cmgpartners.com/news/topic/agile-marketing), [CMO](https://blog.cmgpartners.com/news/topic/cmo)

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