--- title: CMG Blog - Advice & Observation --- ### Now you know how we do it­. Let’s realize some potential. [![cmg](https://blog.cmgpartners.com/hubfs/approvemyviews/logo-footer.svg)](http://cmgpartners.com) [Say Hello](http://cmgpartners.com/#contact-form) [Say Hello](http://cmgpartners.com/#contact-form) - [Home](https://cmgpartners.com/) - [Clients](https://cmgpartners.com/clients/) - [Practices](https://cmgpartners.com/practices/) - [Industries](https://cmgpartners.com/industries/) - [The CMG Way](https://cmgpartners.com/thinkdomove/) - [Insights](https://cmgpartners.com/insights/) - [Team](https://cmgpartners.com/team/) - Search # CMG Blog - Advice & Observation ![CMG Blog](https://blog.cmgpartners.com/hs-fs/hubfs/Insights_Images/CMGBlogHeader-391820-edited.jpg?width=748&name=CMGBlogHeader-391820-edited.jpg "CMG Blog") ## [Leadership - Results Start with You](https://blog.cmgpartners.com/blog/marketing-leadership-results-start-with-you) Posted by [Kim Scribner](https://blog.cmgpartners.com/blog/author/kim-scribner) on May 9, 2018 10:44:18 AM [![](https://blog.cmgpartners.com/hubfs/Insights_Images/CMGBlogHeader-391820-edited.jpg)](https://blog.cmgpartners.com/blog/marketing-leadership-results-start-with-you) As marketers, our leadership and team performance are being scrutinized like never before.  Customer engagement, markets, and organizations are chaotic and in the midst of disruption.  It’s on us to deal with the chaos and move our teams past the critics to do what marketers must do:  create value for our customers and realize value for our enterprise. [Read More](https://blog.cmgpartners.com/blog/marketing-leadership-results-start-with-you) Topics: [Agile](https://blog.cmgpartners.com/blog/topic/agile), [Marketing](https://blog.cmgpartners.com/blog/topic/marketing), [Leadership](https://blog.cmgpartners.com/blog/topic/leadership) ## [CMG Blog - Advice & Observation | CMG Partners](https://blog.cmgpartners.com/blog/anchoring-your-agile-marketing-efforts-with-focus) Posted by [Barre Hardy](https://blog.cmgpartners.com/blog/author/barre-hardy) on Feb 23, 2016 12:15:00 PM [![](url(http://cdn2.hubspot.net/hub/661700/hubfs/A4M_OS_Breadcrumb_v4_focus.png?t=1456329078888&width=720&height=405))](https://blog.cmgpartners.com/blog/anchoring-your-agile-marketing-efforts-with-focus) Being an effective Agile marketing organization is all about defining and communicating the right focus. As part of the Agile for Marketing Operating System™, focus includes two aspects. First, the ability to clearly articulate your organizational priorities and strategies. Second, communicating the problem you are solving for and defining the role Agile for Marketing will play within the organization. [Read More](https://blog.cmgpartners.com/blog/anchoring-your-agile-marketing-efforts-with-focus) Topics: [Marketing Performance](https://blog.cmgpartners.com/blog/topic/marketing-performance), [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing) ## [Digital Marketing for Financial Services Summit | CMG Partners](https://blog.cmgpartners.com/blog/barre-hardy-speaking-at-digital-marketing-for-financial-services-summit) Posted by [Mary Edwards](https://blog.cmgpartners.com/blog/author/mary-edwards) on Feb 18, 2016 12:48:03 PM [![](https://blog.cmgpartners.com/hubfs/IMG_5827.jpg)](https://blog.cmgpartners.com/blog/barre-hardy-speaking-at-digital-marketing-for-financial-services-summit) CMG Associate Partner Barre Hardy (second from right) will be speaking today at the [Digital Marketing for Financial Services Summit West](http://www.financialdigitalmarketingwest.us/program/) in San Francisco today. Barre is pictured here with [colleagues](http://cmgpartners.com/team/) Camille Landau, Lindsey Gaydosh, Erin Hyatt, and Nicolina Miller. [Read More](https://blog.cmgpartners.com/blog/barre-hardy-speaking-at-digital-marketing-for-financial-services-summit) Topics: [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing) ## [A4M Operating System: Why Be Agile Now | CMG Partners](https://blog.cmgpartners.com/blog/why-be-agile-now) Posted by [Barre Hardy](https://blog.cmgpartners.com/blog/author/barre-hardy) on Feb 16, 2016 2:15:00 PM [![](https://blog.cmgpartners.com/hubfs/A4M_OS_Breadcrumb_v4.png)](https://blog.cmgpartners.com/blog/why-be-agile-now) Marketing is changing. There's no time to waste.  We live in a constantly changing, globally connected, and "always on" world and the speed at which business decisions are needed today can’t be underestimated. [Read More](https://blog.cmgpartners.com/blog/why-be-agile-now) Topics: [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing) ## [Agile Marketing Webcast | CMG Partners](https://blog.cmgpartners.com/blog/maximize-results-with-agile-marketing-webcast-video) Posted by [Nicolina Miller](https://blog.cmgpartners.com/blog/author/nicolina-miller) on Feb 8, 2016 3:14:13 PM [![](https://blog.cmgpartners.com/hubfs/CTA_Lillie/GetTheWebcast.png)](https://blog.cmgpartners.com/blog/maximize-results-with-agile-marketing-webcast-video) Watch this video recording of our recent webinar and learn about using agile marketing to help your team realize its greatest potential. The [webcast](https://info.cmgpartners.com/lp_agile_marketing_results_webinar) is led by agile coach and experienced practitioner [Nicolina Miller](http://cmgpartners.com/team/#nicolina_miller). [Read More](https://blog.cmgpartners.com/blog/maximize-results-with-agile-marketing-webcast-video) Topics: [Marketing Performance](https://blog.cmgpartners.com/blog/topic/marketing-performance), [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing) ## [Get Ready. Be Agile. | CMG Partners](https://blog.cmgpartners.com/blog/get-ready-be-agile) Posted by [Barre Hardy](https://blog.cmgpartners.com/blog/author/barre-hardy) on Feb 8, 2016 2:22:21 PM Marketing is changing. There's no time to waste. That's why we're eager to share some new Agile for MarketingTM tools and training. Over the coming weeks we will highlight all of the core components of our Agile Operating System, a system we have deployed successfully with companies across the globe. [Read More](https://blog.cmgpartners.com/blog/get-ready-be-agile) Topics: [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing) ## [Revolutionizing CMG| CMG Partners](https://blog.cmgpartners.com/blog/2016/01/25/2183/) Posted by [Mark Schweitzer](https://blog.cmgpartners.com/blog/author/mark-schweitzer) on Jan 25, 2016 5:00:42 PM [![](https://blog.cmgpartners.com/hubfs/CMG_Logos_and_Branding/CMG_Solid_Blue_Purple.png)](https://blog.cmgpartners.com/blog/2016/01/25/2183/) Turning the page on the calendar year coincides with a page turning for CMG. To kick off 2016, we are introducing our new brand, new website, and new(ish) name. [Read More](https://blog.cmgpartners.com/blog/2016/01/25/2183/) Topics: [Branding](https://blog.cmgpartners.com/blog/topic/branding), [CMG](https://blog.cmgpartners.com/blog/topic/cmg) ## [Adapt to Changes with Agile | CMG Partners](https://blog.cmgpartners.com/blog/2015/12/17/changes-ahead-get-agile/) Posted by [Barre Hardy](https://blog.cmgpartners.com/blog/author/barre-hardy) on Dec 16, 2015 8:48:54 PM [![](https://blog.cmgpartners.com/hubfs/Legacy_Blog_Images/ChangesAhead_GetAgile.jpg)](https://blog.cmgpartners.com/blog/2015/12/17/changes-ahead-get-agile/) These days, there’s no more time to waste, and with easy access to data, CMOs have a choice: Be agile—use data to inform quick test-and-learn activities and rapidly adjust to the market—OR follow the status quo and “wait for perfect.” Marketers who wait to deliver a big splash are not taking advantage of real-time ways to infuse market feedback into the development process. [Read More](https://blog.cmgpartners.com/blog/2015/12/17/changes-ahead-get-agile/) Topics: [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing), [CMO](https://blog.cmgpartners.com/blog/topic/cmo) ## [Brand Strategy in Acquisition](https://blog.cmgpartners.com/blog/2015/12/17/brand-strategy/) Posted by [Mike Johnson](https://blog.cmgpartners.com/blog/author/mike-johnson) on Dec 16, 2015 8:34:20 PM Evaluating the assets of a potential acquisition is one of the fundamental components of any due diligence process. However, in the midst of conversations around capital equipment, intellectual property or financial resources, brand can be left as the forgotten asset. Oftentimes, the topic of brand comes up only after one of the following occurs: [Read More](https://blog.cmgpartners.com/blog/2015/12/17/brand-strategy/) Topics: [Branding](https://blog.cmgpartners.com/blog/topic/branding), [Brand Strategy](https://blog.cmgpartners.com/blog/topic/brand-strategy), [Due Diligence](https://blog.cmgpartners.com/blog/topic/due-diligence) ## [Traditional Marketing vs. Agile Marketing](https://blog.cmgpartners.com/blog/2015/12/17/traditional-marketing-vs-agile-marketing/) Posted by [Lillie Lancaster](https://blog.cmgpartners.com/blog/author/lillie-lancaster) on Dec 16, 2015 7:19:13 PM At CMG, we talk about agile marketing as a new “[operating system](https://info.cmgpartners.com/get-ready-be-agile)” for marketing. It seems to be the only phrase that really captures the totality of what agile marketing does to transform the way marketing teams get their work done, deliver on goals, and continually improve. [Read More](https://blog.cmgpartners.com/blog/2015/12/17/traditional-marketing-vs-agile-marketing/) Topics: [Agile Marketing](https://blog.cmgpartners.com/blog/topic/agile-marketing) [All posts](https://blog.cmgpartners.com/blog/all) [Next](https://blog.cmgpartners.com/blog/page/2) ### Subscribe to Email Updates ### [![](https://blog.cmgpartners.com/hubfs/approvemyviews/logo-footer.svg)](http://cmgpartners.com)Potential Realized. Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. Our work has generated over $1 billion in revenue for Fortune 1000 companies. 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